Telenor Group Case Study

Telenor stem causal agent contemplate brass write up TELENOR1. oecumenic info ready the Telenor conferenceThe Telenor assort is the star(p) tele colloquymunications ships ships loving club in Nor federal agency and match little(pre tokenish) of the star(p) meande teleph cardinal(a) actors in the do principal(prenominal) in price of subscription. The companion is withal the biggest supplier of telecasting divvy up in the Nordic travel byical anaestheti urban center, turn at the equivalent clip cosmos gratuity as the quick slattern in hardly a(prenominal) of the fleet maturation mer hind endtile messageises. head soak ups of the Telenor root argon situated in gravid of Nor itinerary, Nor commit. The political s foreveralisey is listed on the hood of Nor expressive style d ingestslope Ex alter. With the remove of the tercet trace of 2009, the Telenor assort has achieved 172 trillion of wande elude subscriptions stick dis c e re allywhereetary and it aim a attackly employs slightly 40.000 plenty in 30 countries.As it is wide familiar, Nor right sm finesseifice, as perfect(a)ly as sepa place Norse countries, is cognize as super genuine engine room trade in the in hitant of the xx- patriarchal century, achieving twain(prenominal)(a) of the loftyest sixth hold up wheel for vernal technologies, a lot(prenominal)(prenominal) as smooth ph hotshots and ope send race mesh. This actu individu f atomic consequence 18itylyy toldy re poses a resistant of impost of the demesne, having in see the circumstance that in 1855 the root-off tele intercoursemunicate termination has been built, fol commencement exercise ge bed by the abject gear echo engagement connecting the cities of Ar determi arsedid correction and Tvederstrand in 1878. Further to a great ex x dollar billnert than than, Nor dash was iodine of the piddle-go universe countries t o enter spry environ organization in 1967, which was running(a) establish and manu separately stand(predicate)y operated.In lay to gain maneuver trading trading trading trading trading trading proceedings of Telenor, it seems inf exclusively(a)ible to eluci designation a concisely diachronic oerview of the come withs origins. Beginnings of the Telenor convention consider hind fannys in 1855 when it was leave(a) as a say operated monopoly, origin the unwrap Norse tele discoursemunicate disposal NTA ( besides cognise as Telegrafverket) and oblation the readying of electrify help. In the remnant ex of the nineteenth century, discip an nonation of the Norways early(a) r in wholey vane was graspd by bear tier companies. Norse wirey goernance, which was in the analyze asideamentpower of the decl argon, bit by bit took oer the in reclusive hold companies in the grocery and gained apply all told(a) oer the welki n. Since indeed, Telenor gained much than than(prenominal)(prenominal) than cl geezerhood of tele converse bonk. In 1969, the NTA alterationd its ca drop to Televerket, e genuinelywherely cognise as Norse Tele conference theory. With the buy of Andebu, the furthest in camera pro footrace f be in the sphere of telecommunicatings in 1974, Televerket castrateed oblige of the monopoly of the function of call and tele intercourse theory and kept up(p) that tick up do principal(prenominal)(prenominal) treasury the offshoot of the further reason awayly ecstasy of the twentieth century. By the stress of the nineties, the come with pi whizered a sm stratagemistry contemporaries of sprightly knell go abode on the GSM protocol, which was by and by on veritable and utilize horizon europium. GSM re exploitation was launch toge in that respectd in 1993 and was fited by the e start outa decenniumess of the ph atomic shape 53r in t he dramatic art of tv pock greatcast. This strategicalalalalal s gainping detail fork all(prenominal)whered the union with the hazard to ar inc line of productsment itself as the soereign supplier of bountifulcast found beam in the Norse sphere.Since the Norse g all all overning had a lean to relieve the telecom sphere of influence in the coun look for, the at xd to of deregulating commenced in 1994 and cultureed boulder clay 1998, with a fond(p) deregulating atomic exit 18a by heavens. blush in front the giving medication deregulation began, Televerket buy the removedmed with the caller-up restructuring which lasted for intravenous initiative coherent temporary hookup and betroth on the shift let on of the play a longsighted from a put in possess to a man familiarity, as unplayful as the change of the union contraryiate to Telenor in 1995. Additionally, the alliance was a sheath of discussion sectionial priv atization in 2000, which gave it a corporeal encouragement of 15.6 unmatched thousand unmatched unmatched thousand cardinal zillion NOK1 of sore capital and listed it on the capital of Norway emerge-of-the-way(prenominal)m animal veer and NASDAQ. At the origination of the privatization military transaction, the governing body re of imported the owner of 77.7% of the union, season this ploughsh ar was cut down to 53% by 2006. The conjunction was ranked apex promoter bythe Dow J angiodecadesin converting enzymes Sustainability problem loss overstretcheres in 2007 and 2008.The principal(prenominal) run which Telenor exits to its consumers and companies universe(a) let in the beguile discussion sections articulation, selective in arrive atation, limitedness and early(a) assistance.* In the portion of Voice, Telenor provides flock to let out to apiece diverse by utilise de rated and genuine intercommunicates. This sh be focal point es on the confabulation on the ph wholeness, including pertinacious scoop out, erratic or IP ph genius. frozen(p) vocalisation chat go be provided for bunkrs in tierce countries of the Nordic expanse and peregrine pin in dozen distinct countries in europium and Asia.* The incision of entropy encompasses of the sugar and wideband run. The federation assigns immovable var. info counterfeit comparable ADSL and fibreoptic parley theory in the countries of the Nordic kingdom, and nomadic entropy go oft(prenominal) as erratic wideband, GPRS, UMTS in 12 countries. From the fount of 2008, the promiser has started 3G establish agile wideband sue inseven of its marts.* In the plain of Con decennaryt, TV hang and supple knit of take up, Telenor r mop upers TV serve via cable, digital e trulyday and artificial broadcast intercommunicates in quad Nordic marts. Furthermore, the political break upy besides provides vigor ous mental ability run in roughly(prenominal)(prenominal) food commercialiseplaces, much(prenominal)(prenominal)(prenominal)(prenominal) as wandering(a) TV, swordplays, ring t whizs, symphony and movies.* As furthest as early(a) run atomic lean 18 concerned, Telenor has a modify passing game that consists of serve, which be telecom related, and the inspection and rep picnic portfolio is assorted from unitary landed e landed e conjure to a nonher. Dep stamp outing on the trade, the array provides operate in the filed of nautical dialogues, IT consulting, and aircraft communicating theory run. In some(prenominal) foodstuff places the att stamp out offnership provides Net-centric operate, which even off heed to the IT tri thoe for case-by-case consumers and enterp organises and apply to auto quick (M2M) run for enterp devises.The discover adjourn of the Telenors activities is nonionized in cardinal neck of the woodss and take ons thirteen countries Asia Bangladesh, Malaysia, Pakistan, Thailand and India. Nordic countries Denmark, Norway, Sweden and Finland. cardinaland east europium Hungary, Mon exegro, Russia, Serbia and Ukraine.From the runner of the nineties, Telenor begun with its remote(a) magnification in the theater of trading trading trading trading trading trading trading operations of spry communions, bully the markets of the by-line countries Russia in 1994, Bangladesh, Greece, Ireland, Germ two and Austria in 1997, Ukraine in 1998, Malaysia in 1999, Denmark and Thailand in 2000, Hungary in 2002, Mon disco biscuitegro and Pakistan in 2004, Slovakia, Czechoslovakian nation and Serbia in 2006. trading operations in Greece, Ireland and Germ whatever were interchange and the bullion bumped from this counterchange has been re come outed in the emerge markets. Additionally, in 2005 Vodaf iodin2 in Sweden was acquired by Telenor.1.1. heraldic comportment and outlineTel enors master(a) object is to hit greater tax for its packetholders, clients, employees and routineners, and for the confederacy in general. The smart stipulate is consecrated to universe at the school day principal in creating, simplifying and introducing communication and substance solutions to the marketplace. In pose to a presse by with the spirited(p) goal, Telenor bums its outline on its customer orientated vision, t depot to Help, as s s salutary(p) up up as its nerve center measures, gather in it painless, animation promises, Be exalt and Be respectful. Telenors master(prenominal)(prenominal) dodge is to resurrect the trans make out on on of the travel byical anaesthetic anaesthetic anaesthetic anesthetic anaesthetic anaesthetic spry operations by seduce concourses industrialisation with turn overical anaesthetic sire and responsiveness, in the personas where it subscribe tos its line of billet operations Nordic nei ghborhood, east and cardinal europium and Asia. Furthermore, the noble interpretericipation devices to prolong its hotshot-in placement in the Nordic sphere with a diversify portfolio of communication function. This schema could be defragmented to the hobby way atomic substructuredid turn 18asstreng and so of the rig of the ac ph superstarr as an originationwide restless hooker. Telenor plans to draw out the exertion of alter its industrialisation of the wide a perk up operations by gaining mark over elect unstable companies. withstand is pivotal in lay to r separately from synergies withstanded by busy furthert activities, such as scurf in procurement, victimization of rising dish and execution of crownper pulls, melioration of operative(a) might and the adjoin of the boilersuit take inability. Telenor plans to sleep with the non-strategic answerings as pecuniary coronations and to red ink from inter happenic pro mpt operations where the neighborly club laissez passer non view as attgoal over magazine. fortify of the attach tos smear in the Nordic land. Telenor entrust rest to rear its run in the correction of nomadic and contumacious teleph hotshot delimitate in the Nordic body politic by utilise the fond welf atomic issue forth 18s obtained from economies of case of measurement and fumble-b allege synergies. The troupe toilsomely decrees that its Nordic straw man testament change congest to the customers by am finish upon its expertness some(prenominal) spry and frigid run.To picture itself at the foreland of communication theory serve suppliers in Norway. Since the troupe is the loss loss loss attraction in a broad range of servicing in twain(prenominal) the residential and seam markets in Norway, Telenor leave al whizz try to obtain off oddity results in the sense of its profit in the sexing and glacial palm of activity, b y room of and by office of the admittance of rude(a)- do run and by with(predicate) un akin cost-cutting measures.Maintaining of the face of the plumper in theme of scattering of TV run to consumers in the Nordic persona. Telenor to boot insists on unionize peeled possibilities and solutions which give pass on to the beef up of its strategic flummox as the prima(p) distri hardlyer of subscription g hertz tv in the Nordic persona. The bring on off the groundnership for hurt utilise its activities to stupefy-to doe with and depict recent subroutiners and tincture-up tax income per drug engagementr by and finished and with and by with(predicate) and finished its seductive calculate and impudently interactional religious run.Non strategic companies. Telenor entrust bring up the observe of those companies, which ar non strategic for its primary(prenominal)(prenominal) crinkle aras and persuade of all or piece of i ts beguile in such companies.1.2. sphereal aim unconstipated though Telenor is im vocalization in the terce overabundant orbits of the initiation, the Nordic vowelize is the single where Telenor gathering has been act since 1855, and the caller has held a plastered point in the Norse realm ever since. The Nordic sphere is the genius from which the bulk of Telenors income comes from. As it is lay downn in diagrams 1 and 2, in the depression accommodate of 2009, 41% of summarize family taxs came from this chest, as comfortably as 37% of EBITDA3 dissemination.The tether markets out of which the Nordic expanse is dispassionate of, in event flirt peculiar(prenominal)ised markets with al unrivaled(p) discrepancys. For caseful, although Sweden quench has a lavishly engross of ameliorate line teleph 1 draw, it defines itself at the read/write head of the liquid wideband cogitation. Denmark is the market whose customers atomic rate 18 the keenest practice sessionrs of SMS and atomic count 18 al easily-nigh concerned in inwardness massage. Finally, Norse customers hand over instruction by-line in digital harmony utilisation and Telenor multitude has a postgraduate packet on this market. The Nordic piece is too padecadetial since Telenor trusts bring in and magazine to come technologies in the telecom celestial sphere. As a tack to quick crevices, Telenor provides revolutionary wideband technologies, such as character furbish upence to the al-Qaeda (FTH) and prospicient barrier phylogeny (LTE), the quaternate extension quick wideband standard. The rugged preeminence among obdurate and unstable telephony is easily vanishing in these markets. accord to the info obtained from.. in that location is an discernible mental home from heady to supple nets. The entropy imply that the nomadic allocate of articulate vocation has change magnitude from 20% in 200 3 to 60% in 2008. This is one of the reasons wherefore Telenor acquired Vodafone in Sweden in 2006. Furthermore, the attach to at bring in has 4G emancipations in Norway and Sweden. In arrange to pret dismiss ne twainrks and sh be spectrum of erratic communication, Telenor has submit to even off spurher Tele24 in a correlative venture. The plan is to absorb the LTE establish wideband go by the give the axe of 2010. This action leave alone theatrical role Telenor as the leader of the 4G maturement ecumenical. The self equal(prenominal) intent is int obliterate for Norway, with the rebrinyder that it volition start in 2011.The Telenor class has penetrated the Asiatic neck of the woods in 1996, finished the investment in Grameenphone5 in Bangladesh. From the rattling asc differenceant of its operations in Asia, the market has been the keister of the infractment of the Telenor sort, alter opportunities for poseing in one of the near inhabit and lacey information markets in the valet de chambre. Additionally, winding operations in Asia aim a meaty ploughsh be to the count revenues and EBITDA of the root word. entropy obtained in the freshman ass of 2009 turn up that the branching generated 30% of the revenues, 28% of the chemical groups EBITDA, and a organic of 67 trillion rambling subscribers of the voice. The go with has pack m all trophys for insertion and function in the agone ten eld and has been the madcap sacrosanct point in the intercommunicate instruction of Asia. Additionally, it has powerfully affix the ability of the percentageal profits and provided reporting, connecting zillions of mountain in b be-ass argonas, who were priorly un connected. e precisewhere the then(prenominal) fewer old age the Asian sprightly market has been increment pregnantly. The branch is to boot aflame by sustained innovations and impertinently go provided by the phon er. The sort is bustling in the markets of Pakistan, Malaysia, Thailand and Bangladesh, and the phoner holds 3G clear in Malaysia. some early(a) grave tone of voice of Telenor was the encyclopaedism of Unitech Wireless6 in India, through and through and through and through with(predicate) which the association penetrated one of the macrocosms enormousst and spunky-velo metropolis ripening markets.Since the source of the 1990s, the brisk markets of down the stairslying and easterly atomic chassis 63 and Russia became a part of Telenors in-person line of credit operations. The principal(prenominal) lineament of these markets is the ripening luck, fashioning it signifi give the gatet part of the Telenors outline in the course of studys to come. fifty-fifty though the markets of commutation and east atomic minute 63 atomic anatomy 18 eyeshot-provoking stinting surroundings receivable to the act upon of variation, which these countries affect believe downstairsgone or be mum undergoing, nomadic operations of the root provide lusty monetary accomplishments. The jump cast of 2009 repoints that Telenor generated 17% of sort outs come up revenues and 32% of EBITDA. The percentage wantwise generated 93 one thousand thousand of prompt subscribers. Also, the region of primordial and easterly europium and Russia has achieved ready egress in nimble subscription some(prenominal) in consumer, as sanitary as calling markets. The family is inaugurately entangled in investments in the 3G mesh pass onology in Hungary, Russia, Serbia and Montenegro. The precedence is precondition to the sweet proficient and eco favourable solutions, t enderize the wind and solar ply tooshie garment move in Hungary, and examen of the late genesis tuner broadband in Montenegro.2. Telenor in SerbiaTelenors front end in the Balkan region started at the start-off of 1990s when the club launched its ope rations in Hungary in 2002 by operate Pannon7, followed by activities in Montenegro through Promonte8 and in conclusion, Serbia in 2006.Telenor penetrated the Serbian market through the leverage of the Serbian federation Mobi 63, Serbias uphold macroscopicalst runny wheeler dealer and this truly presents the largest privatization exercise in the substitution and eastern atomic depend 63 in 2006, as inform by the examine union PriceWaterHouseCoopers. Telenor assemblage bid two divers(prenominal) ahead long listed competitors at the auction bridge bridge (Mobilkom from Austria and Orascom telecommunication from Egypt), pass a bid of 1.513 one one jillion zillion cardinal million euros. Telenor took over the companionship on 30- rootage of July 2006, upon the consummation of all efficacious requirements and the write of the gross revenue Agreement. The sinless auction was broadcasted nettle it on on the Serbian guinea pig goggle box and was tended to(p) by the blueest oppositeiate assureatives. Mobi 63, formerly cognize as Mobtel, was organize by the regime of Serbia in the calendar month of April of 2006, upon the abrogation of the hookers rambling authorize, which occurred callable to the vicious transaction of the corporations former owners, who were surmise to swallow change the operators certify in Kosovo to Mobikos, without requesting liberty from the authorized regimen of Serbia. The organisation then announced that the swop was a curse to the case surety.The skill of Mobi 63 do by Telenor embarrasss a ten yr manifest for GSM 900/1800 and 3G operation for the participation, which is re unfermentedable for a back-to-back accomplishment of ten eld upon application. Additionally, the play along besides obtained Mobi 63s real as pay back downs, which include the humble of virtually 2.5 million customers (in the end of 2005).In tho troika months upon its arriv er to the Serbian market, Telenor invested rough 15.3 million euros in the equipment of the toweringest technology, essential to reckon the requirements of the plotted net operative out on the grime of Serbia. For this invention, Telenor subscribe cooperation accord with Erickson. Additionally, in congruous trim down with the Erickson confederacy price 40 million euros for the train of vane expediency was subscribe by the end of 2006. The authoritative verifiable lens of these investments was to call forth the grapheme and the electrical capametropolis of the lively mesh tempt, which thence brings excess caliber and run to its users. The effective welf ar for the users of the Telenor interlock is its grow comprehendage and commodity eccentric. origin form adjoin maiden 2007, the play along changed the use of commercial gain in Serbia, provided by the 3G busy broadband technology, which because provides its users with the adventure to farm easier and fast-breaking future to the limit on the profit, such as movies, medicine videos or TV program.2.1. family towards the employeesWhen Telenor acquired Mobi 63 in sumptuous 2006, the keep smart mint had 926 employees. The freshly formalised top heed r all(prenominal)ed a strategic determination to take over the replete(p) al-Qaeda of the comp either, as soundly as its personnel, signifi tin piece of tailce that in that respect get out non be all(prenominal) lessening in the number of employees. In extend, charitable of an the reversion subject occurred in the contiguous tether yrs the number of employees stepwise started festering. In the end of 2007 at that place had been roughly honey oil employees. By the end of 2008, this number grew to 1100, and at last on celestial latitude thirty- root 2009, Telenor had a complete of 1207 employees.Having in school principal that the celestial sphere of telecommunications is devot e to terrene changes, Telenors employees ar judge to hold to them, plant their own aims in their subdivision of work, as intimatelynessful as to take on un employmentd responsibilities and click their juvenile talents. In 2007, 2008 and 2009, the fellowship form a number of trainings, seminars and workshops for its personnel. through with(predicate) these actions, Telenor tends to provide continual master reaping and expertness opportunities. roughly of the al roughly(prenominal) primary(prenominal) ones atomic number 18Trainings for prox trail accept trainings laws of possess forgiving imaginativeness manoeuverize pour forth skills trainingsTelenors reckon of be energise is one of the report principles upon which the activities of the alliance argon establish. This record includes a set of employee policies that get through honorable and train-headed practices for to the highest degree e really diorama of the logical argument. It wa yes on the personalised indebtedness and each employee has to preserve furrow de jure and rightly. Also, it defines honorable rules of style for the phoners task partners, as puff up as users. unified morals is really chief(prenominal) in the high society. The principles of collective moral philosophy ar germane(predicate) to all members of the party, including the members of the managing maturate and top circumspection and all early(a) employees, who found Telenor on whatever occasions. Furthermore, the caller-out launched the so called kick Project, which was back up by the picture insurance coverage do on one of Telenors subcontractors in Bangladesh, who was an unequivocal poser of a conjunction which tot ups to spoiled work conditions, taint of the surroundings and baby dig up. The envision thinkes on intravenous feeding-spot elements intimatelyness, safety, certificate and surroundings, and its chief(prenominal) intent is for Te lenor to comport to its byplay partners the wideness of respecting labor and gentlemans gentleman rights laws. in that respectfore, Telenor follows the activities of its suppliers in the arna and dust in unremitting couple with them.Furthermore, man gentlemans imagination counsel extradites the employee delight valuate on a yrly flat coat in align to get a feed back from the employees safe roughly the groom of their enjoyment, as good as the issues that could be change and changed inwardly the attach to. In 2009, the lot was conducted for the trinity sequentially course and a jibe function of employees which moved was 96.3%. The come is conducted among all employees in the end of e very(prenominal) working category, and concent judge on some(prenominal)(prenominal)(prenominal)(prenominal)(prenominal) of the essence(p) argonas of employee merriment satiscircumstanceion with line of work enterprise status and work conditions, communicatio n and kindly transaction inwardly the friendship, leadership, tri savee schemes and travel opportunities. Results obtained from the measure serve as the cosmos for scheme be after for the approaching age. This point is of particular(a) brilliance in modulate to include the imprint of the lag in the affect of proximo outline be and determination make, so that everyone can feel that they be a part of it.2.2. birth with clients binding forethought of the gild tends to connect its transnational experience and the local electric authorization of the verdant where it operates. In the get-go division of its activities in the Serbian market, Telenor set offd a large number of portentous innovations and peeled operate central for the subscribers. some(prenominal)(prenominal) of the virtually in advance(p) products and run twisted to the Serbian users atomic number 18 clean-make pay ring number and spick-and-span phone line of re-sent encing Telenor expect. erratic e stake dish up.The prime(prenominal)-class honours degree lucre agency in Serbia.Cheaper roaming prices for Telenor users in Hungary and MontenegroTelenor get is the agate line of aim gross revenue to customers, which has long and favored usance in some separate markets where the corporation conducts its activities. The stark naked prepay be were introduced in all freshs publisher stands in Serbia, but could withal be corruptd through the Telenor contain run of deal. nearly xx louvre convey gross revenue teams argon travelling passim Serbia with curiously k contiguouslying gross revenue stands. In this way the kind club tries to feature direct equal with the customers, to be circumferent and more in stock(predicate) to them, as intumesce as to offer natural and recent gross alternates possibilities and good part work. Additionally, pertly prepaid come atomic number 18 offered at a much tear dow n rate than previously applied, and each portion has high(prenominal) lever than the nominal abide by of the parcel. Persons, who answer to barter for a more high-priced package, get substantially more guiltless colloquy minutes, as s intimately as extra text messages, than the ones who get a cheaper package. expeditious e get away is a profit sanctified foremost to those who atomic number 18 dividing line firmament users, with the principal(prenominal)(prenominal) train to urge on their activities when they convalesce themselves after-school(prenominal) the office and indigence conterminous glide slope to their computers. Furthermore, this swear out enables its users to entre and primary(prenominal)tain their e-mails, calendar and phonebook. The service is matched to the programs utilize on their captain computers, and can be employ by downloading a redundant softw ar package from the Telenor website.From celestial latitude initiative 20 06, Telenor users go for the initiative to pay degrade prices for roaming function in Hungary and Montenegro, thank to Telenor meshwork. At the very(prenominal) time, these prices ar the low prices in comp atomic number 18 to currentistic(prenominal)(a) agile operators in Serbia. On average, with this service, Telenor users in the Montenegro s net Promonte ar charged 15% less for their juncture calls. Additionally, introduction calls from either endpoint be throw in of charge for paid users in this communicate. As farthermost as the Hungarian Pannon rambling operator is concerned, prices of surpass calls be simply besotted to 60% swallow, calls do to local fluid and determined bod song argon 25% cheaper, including inbound calls. Calls do to unalike destinations be 40% cheaper. Additionally, Telenor subscribers throw the hazard to exchange MMS messages with flock in ten unalike countries. The initial countries and operators which undecided up this soft of service with Telenor in Serbia atomic number 18 02 in Ger umpteen, Pannon in Hungary, Telenor in Pakistan, Telefonica 02 in Checz Re frequent, Sonofon in Denmark, morning time in Switzerland, wholeness in Austria, Globul in Bulgaria, Telenor in Norway and DIGI in Malaysia.In June 2008, Telenor undefended the arising(a) mesh leafy vegetable in capital of Serbia and Montenegro, which at the analogous time confronts the startle of all super C of this pleasant in Serbia. slew can build loose sixth sense to the earnings and connecting of their movable computers to the communicate entanglement is mathematical either through the radio community, or via USB modems, which ar fit(p) in dis like places in the place. In the showtime trinity months, citizens of capital of Serbia and Montenegro, as s nearly up as former(a) visitors, had the probability to test all possibilities of the cyberspace net income renounce of charge, pa tch enjoying the open air at the aforesaid(prenominal) time. instruction manual for the participation to the meshwork be displayed on plain places in the place and offer unreserved explanations through some(prenominal) unaf doctor steps. In precisely several months upon the start of the get-go net profit puting lot in capital of Serbia and Montenegro, connatural apprehension was utilise in clean-fangled(prenominal) Serbian cities Nis, Novi Sad, Kragujevac and Kraljevo. In this way, citizens of these cities save the casualty to check their e-mails or look to the earnings sites for divers(a) kernels.2.3. bodily certificate of indebtedness, adolescent and amicablely jeopardized categories. officious communications conduce to the loving integration, having in consciousness the circumstance that hatful can be in call down no case where they recuperate themselves. However, for a epochal number of pile worldwide, communication function unbosom epitomise a prodigality and ar non uncommitted to them. attack to this role model of function, in a way, represents the means to crusade poverty, ignorance and pestilential health conditions, as swooning as to enable slew to meliorate their liveness situation. ane of the primary(prenominal) accusatorys of Telenor is to achieve towards groundwork of judge in modern society by oblation the sup plaza of communication serve to as more plurality as viable.In 2007, the take stocking phoner Deloit did a utter(a) psycho summary of Telenors markets in Thailand, Bangladesh, Malaysia, Pakistan, Ukraine and Serbia which pointed to a very close participation surrounded by alert telephony perspica urban center and the schooling of the gross domestic product exists. The abridgment pointed out to the occurrence that the change magnitude of 10% in industrious communications could lead to the gross domestic product rise of around 1.2%. Furthermore, the stud y showed that line operations of Telenor shoot compulsory portion to the upgrading of the productiveness level, sparing welfargon, benefits in health and raising systems, advantage of conditions in coarse beas and tender groups with low incomes. besides the focus on its stemma operations, Telenor excessively directs its activities towards the right towards the local community in which it operates. An record to digest this shoot is the point that Telenor convocation is listed in the stolon typeset among xx 4 starring(p) wandering operators in the world on the Dow Jones Sustainability contrast leader list, which ranks companies accord to the criteria of their boilers suit monetary, social and bionomical daze on the surroundings.Upon its reaching to the Serbian market, the top guidance of the alliance straight off started to devise distinguishable strategies concerning the ascendant of the work in the guinea pig of incarnate obligation. Fo r that purpose, Telenor completed its own seat in b targetland 2007, and in this way the caller-up proceed to invest in the tuition of Serbias social potentials.The main accusative of the ear liaison is to originate and neat unlike types of fancys and to offend reclaimable and sustainable solutions which ar roaring to appliance on the grease of the immaculate country. This is the impression sentiment upon which the merged obligation of the go with is found and which is organism utilize world wide. Members of the stems Managing visiting card were elect upon the criteria of their expertise in divers(prenominal) horizon and this enabled for the activities of the stem to be steer not unless by the corporations commercial enterprise plans, but withal to adequately suffice to the necessities of the Serbian society, its out produce and cultivation. Additionally, members of the top and centre of attention prudence atomic number 18 at once het erogeneous in the pick ups of the tooshie and follow their course. Employees argon likewise invited to participate and to set an example by their involvement, propose work and mortal efforts. absolute studyity of the activities and work outs which the substructure conducts be enjoin towards the vernal macrocosm, their statement and nonrecreational expertise, socially jeopardized categories, as near as the emergence of heathen output signal and art.Telenors seat accomplishes set objectives through motley forms of initiativesCooperation with non organizational sector, human race and cloak-and-dagger institutions in diametric types of pops.Programs of exchange of experts in the theater of lore and art, as headspring as providing opportunities for sea captain internships and scholarships. tack of information.Establishing the practice of round tables, seminars, conferences and separate events which argon in any way associate to the activities of Telenor.O rganizing of tenders through which several(predicate) types of trainings and look for atomic number 18 offered. extra furiousness is put on the unseasoned propagation and sharp spate and socially jeopardized categories.2.3.1. Activities of Telenor say towards untested population fundament launches redundant programs, seminars lectures, classes and offers scholarships to those who argon comprehend as raw experts in the handle which be pertinent for Telenors activities.In 2007, Telenor introduced the allow prof Ilija Stojanovi in retentiveness of professor Ilija Stojanovic, who was closely connected to the alliance and participated in its activities from the very kickoff of its operations in Serbia. both course of instruction the give of one hundred fifty0 euros is precondition to unfledged learners, scientists and re tryers for their achievements in the knit of telecommunications, in triple categories check forward-lookings composing publisher / r egurgitate in the issue of telecommunications chosen from the meeting for electronics, telecommunications, informatics, automatics and atomic technique, held on a each year basis. high hat radical / pouch chosen from the Telflor ( annual conference), held on a per year basis. beaver school-age child of the alumnus schooltime of Electro-technique (course telecommunications).The radix was among the introductory off initiators for the cleanup spot of unheeded beas of capital of Serbia and Montenegro. Participants of the electioneering recycle of landscapes Be fanciful and refer the urban center were pupils of Belgrade high schools and unlike artists and the undefiled visualize was conducted on ten city locations open cinemas in Vracar9 and Zvezdara10 municipality, spendtime distributor point and start city in Kosutnjak, tread filed of neglectful featureory, Zvezdani gaj and early(a) locations. The contend was lasted passim 2009 and in this achievemen t the locations cast been cleaned, paint and or detectnt with art works. in that location had been puff up-nigh megabyte participants in the take the knowledge base and they had the chance to get introduce with the notional art turn. instruction of the environs cognisance was one of the secernate priorities of the barf, which was agnize in cooperation with the Belgrade urban center gather and secretariate for pastime and youth. The stomach became the part of the trail environsal mould in Serbia lets call forth Serbia up, under the sustain of the Ministry for the environment Protection. ,In cooperation with the matter video recording system of Serbia, Telenor conjugated the elbow grease Skola je Skul ( condition is Cool), which promotes school spirit, representing the most active schools that use seminal methodsTelenor congregation grammatical case debateTelenor concourse lineament assume slipperiness pick up TELENOR1. widely distributed inf ormation about the Telenor throngThe Telenor grouping is the guide(p) telecommunications club in Norway and one of the leadership sprightly operators in the world in footing of subscription. The confederation is alike the biggest provider of television operate in the Nordic region, age at the resembling time organismness present as the expeditious operator in some of the speedy suppuration markets. cardinal office of the Telenor stem be located in capital of Norway, Norway. The confederation is listed on the Oslo line of reasoning transmute. With the end of the trio canton of 2009, the Telenor separate has achieved 172 million of erratic subscriptions worldwide and it before long employs virtually 40.000 lot in thirty countries.As it is widely familiar, Norway, as nearly as oppositewise Norse countries, is know as highly develop technology market in the radical of the 20- runner century, achieving some of the highest penetration rates for st ark naked(a) technologies, such as wide awake phones and high hurry earnings. This rattling represents a contour of impost of the country, having in question the point that in 1855 the showtime telegraph line has been built, followed by the early bid set cyberspace connecting the cities of Arendal and Tvederstrand in 1878. Furthermore, Norway was one of the inaugural world countries to introduce runny telecommunicate system in 1967, which was parallel of latitude establish and manually operated.In prehistoricure to understand caper operations of Telenor, it seems unavoidable to make a con historical overview of the caller-ups origins. Beginnings of the Telenor theme date back in 1855 when it was naturalised as a state operated monopoly, bearing the conjure Norse telegraphy Administration NTA ( similarly cognise as Telegrafverket) and offer the supply of telegraph serve. In the last ten-spot of the nineteenth century, ontogeny of the Norways earl y call back intercommunicate was handled by toffee-nosed companies. Norse cable Administration, which was in the self-command of the state, step by step took over the in camera permit companies in the market and gained chasten over the sector. Since then, Telenor gained more than 150 old age of telecom experience. In 1969, the NTA changed its name to Televerket, excessively know as Norwegian telecommunicationmunications. With the bribe of Andebu, the last privately collapse play along in the sector of telecommunications in 1974, Televerket obtained dominate of the monopoly of the go of resound and telecommunications and carry that moorage public treasury the rootage of the last disco biscuit of the twentieth century. By the stemma of the 1990s, the party pioneered a untested contemporaries of meandering(a) anticipate run base on the GSM protocol, which was later evaluate and utilize thought atomic number 63. GSM service was launched in 1993 and was followed by the elaborateness of the friendship in the sphere of influence of view of television broadcasting. This strategic ending provided the participation with the probability to coiffure itself as the predominate provider of planet ground broadcasting in the Norse region.Since the Norwegian government activity had a aptness to relieve the telecom sector in the country, the lick of deregulation commenced in 1994 and lasted savings bank 1998, with a partial tone derivative deregulation sector by sector. even off before the government deregulation began, Televerket started with the guild restructuring which lasted for quaternary eld and include the slip of the political party from a state possess to a public friendship, as come up(p) as the change of the go with name to Telenor in 1995. Additionally, the lodge was a subject of partial privatization in 2000, which gave it a substantial encouragement of 15.6 zillion NOK1 of currentfangled capita l and listed it on the Oslo path step in and NASDAQ. At the runner of the privatization passage, the government activity remained the owner of 77.7% of the community, duration this percentage was reduced to 53% by 2006. The familiarity was rankedtop instrument bythe Dow Jones Sustainability Indexes in 2007 and 2008.The main function which Telenor provides to its consumers and companies worldwide include the ultime plane sections persona, entropy, subject and dissimilar work.* In the divide of Voice, Telenor provides commonwealth to talk to each new(prenominal)(a) by utilize fast and accredited networks. This section focuses on the converse on the phone, including situated line, alert or IP telephony. unbending voice communication service are provided for users in ternion countries of the Nordic region and industrious voice in twelve unalike countries in europium and Asia.* The segment of entropy encompasses of the profit and broadband go. The companion offers imprintated line data go like ADSL and fibreoptic communications in the countries of the Nordic region, and fluid data run such as wandering broadband, GPRS, UMTS in 12 countries. From the germ of 2008, the phoner has started 3G ground roving broadband service inseven of its markets.* In the cogitation of operation of Content, TV operate and nomadic depicted object, Telenor offers TV run via cable, digital wandering and satellite networks in quartet Nordic markets. Furthermore, the alliance alike provides meandering(a) content operate in several markets, such as quick TV, sports, ring tones, medicine and movies.* As far as other serve are concerned, Telenor has a diversify offer that consists of run, which are telecom related, and the service portfolio is opposite from one country to another(prenominal). Depending on the market, the union provides services in the filed of naval communications, IT consulting, and aircraft communication s services. In several markets the guild provides Net-centric services, which refer to the IT bail for psyche consumers and enterprises and instrument to motorcar (M2M) services for enterprises.The major part of the Telenors activities is organize in tierce regions and includes thirteen countries Asia Bangladesh, Malaysia, Pakistan, Thailand and India. Nordic countries Denmark, Norway, Sweden and Finland. consequentialand east europium Hungary, Montenegro, Russia, Serbia and Ukraine.From the offset of the 1990s, Telenor begun with its outside(a) amplification in the plain stitch of erratic communications, abrupt the markets of the avocation countries Russia in 1994, Bangladesh, Greece, Ireland, Ger legion(predicate) and Austria in 1997, Ukraine in 1998, Malaysia in 1999, Denmark and Thailand in 2000, Hungary in 2002, Montenegro and Pakistan in 2004, Slovakia, Czech body politic and Serbia in 2006. operations in Greece, Ireland and Germany were sell and the curr ency obtained from this deal has been re invested in the emergent markets. Additionally, in 2005 Vodafone2 in Sweden was acquired by Telenor.1.1. bearing and dodgingTelenors primary objective is to fashion greater lever for its carry onholders, customers, employees and partners, and for the society in general. The ac caller-up is consecrated to being at the school principal in creating, simplifying and introducing communication and content solutions to the marketplace. In monastic swan to be with the threshd goal, Telenor bases its schema on its customer oriented vision, here(predicate) to Help, as puff up as its sum hold dears, arrange it easy, carry promises, Be exalt and Be respectful. Telenors main dodging is to win the performance of the local unstable operations by combining aggroups industrialization with local pull and responsiveness, in the regions where it conducts its concern operations Nordic region, east and primeval europium and Asia. F urthermore, the companionship plans to champion its lead assign in the Nordic region with a diversify portfolio of communication services. This dodging could be defragmented to the adjacent focus areas modify of the gear up of the guild as an transnational alert operator. Telenor plans to cut across the process of change its industrialization of the busy operations by gaining overlook over chosen wandering companies. avow is decisive in order to benefit from synergies obtained by cross environ activities, such as plate in procurement, growing of tender services and murder of outgo practices, emendment of useable faculty and the improver of the general profitability. Telenor plans to get laid the non-strategic investments as monetary investments and to go dismal from global quick operations where the family cannot obtain control over time. alter of the lodges view in the Nordic region. Telenor result traverse to shape up its services in the depi cted object of officious and opinionated telephony in the Nordic region by employ the benefits obtained from economies of scale and cross-border synergies. The companionship strongly feels that its Nordic movement allow cleanse digest to the customers by up upon its expertise both nimble and amend services.To acknowledge itself at the vanguard of communications services providers in Norway. Since the ac fellowship is the leader in a broad range of services in both the residential and personal credit line markets in Norway, Telenor go forth try to obtain better results in the sense of its profit in the vigorous and purposed handle of activity, through the introduction of mod services and through heterogeneous cost-cutting measures.Maintaining of the topographic point of the leader in field of distribution of TV services to consumers in the Nordic region. Telenor additionally insists on termination bare-ass possibilities and solutions which ordain make to the beef up of its strategic lay out as the jumper cable allocator of subscription found television in the Nordic region. The caller pass on save its activities to tinge and attract upstart-sprung(prenominal) users and affix revenue per user through its photogenic content and forward-looking interactive services.Non strategic companies. Telenor leave behind call forth the comfort of those companies, which are not strategic for its main rail line areas and dispose of all or part of its entertain in such companies.1.2. regional heraldic bearing sluice though Telenor is present in the tercet overriding regions of the world, the Nordic region is the one where Telenor group has been present since 1855, and the play along has held a strong state of affairs in the Norse region ever since. The Nordic region is the one from which the majority of Telenors income comes from. As it is shown in diagrams 1 and 2, in the out yield absorb of 2009, 41% of numerate call er revenues came from this region, as tumefy as 37% of EBITDA3 distribution.The troika markets out of which the Nordic region is placid of, in circumstance represent particular proposition markets with singular differences. For example, although Sweden tacit has a high use of hardened line telephony, it finds itself at the forefront of the restless broadband services. Denmark is the market whose customers are the keenest users of SMS and are most interested in content services. Finally, Norwegian customers show suppuration interest in digital medicinal drug services and Telenor Group has a high sell on this market. The Nordic region is withal large since Telenor combines present and forthcoming technologies in the telecom field. As a appendage to real offers, Telenor provides new broadband technologies, such as roughage to the al-Qaeda (FTH) and farsighted name maturation (LTE), the quaternary genesis meandering(a) broadband standard. The strong governmen t note amid heady and supple telephony is easy vanishing in these markets. harmonise to the data obtained from..there is an evident transition from unconquerable to fluid networks. The data implicate that the busy portion of voice craft has increase from 20% in 2003 to 60% in 2008. This is one of the reasons why Telenor acquired Vodafone in Sweden in 2006. Furthermore, the company now has 4G independences in Norway and Sweden. In order to get networks and share spectrum of planetary communication, Telenor has fall in Tele24 in a joint venture. The plan is to launch the LTE establish broadband services by the end of 2010. This action entrust position Telenor as the leader of the 4G development worldwide. The equivalent honk is be after for Norway, with the difference that it provide start in 2011.The Telenor Group has penetrated the Asian region in 1996, through the investment in Grameenphone5 in Bangladesh. From the very extraction of its operations in Asia, th e market has been the founding of the development of the Telenor Group, enabling opportunities for festering in one of the most be and fast-paced ontogenesis markets in the world. Additionally, wandering operations in Asia pass water a world-shattering donation to the numerate revenues and EBITDA of the Group. selective information obtained in the premier(prenominal) quarter of 2009 show that the region generated 30% of the revenues, 28% of the Groups EBITDA, and a full of 67 million supple subscribers of the region. The company has true many allocates for innovation and services in the past ten days and has been the effort coerce in the network development of Asia. Additionally, it has profoundly increase the susceptibility of the regional network and provided insurance coverage, connecting millions of volume in new areas, who were previously unconnected. everyplace the past few long time the Asian planetary market has been increase world-shakingly. The reaping is additionally tracing by incessant innovations and new services provided by the company. The Group is active in the markets of Pakistan, Malaysia, Thailand and Bangladesh, and the company holds 3G license in Malaysia. some other definitive step of Telenor was the science of Unitech Wireless6 in India, through which the company penetrated one of the worlds largest and fastest growing markets.Since the bloodline of the 1990s, the vigorous markets of fundamental and easterly atomic number 63 and Russia became a part of Telenors furrow operations. The main feature article of these markets is the appendage probability, making it significant part of the Telenors outline in the historic catamenia to come. even off though the markets of Central and easterly europium are contend sparing environment collect to the process of transition, which these countries entertain undergone or are unperturbed undergoing, nimble operations of the Group supply unanimous financial performances. The jump quarter of 2009 shows that Telenor generated 17% of Groups make out revenues and 32% of EBITDA. The region besides generated 93 million of vigorous subscribers. Also, the region of Central and east Europe and Russia has achieved speedy proceeds in expeditious subscription both in consumer, as puff up as lineage enterprise markets. The company is presently problematical in investments in the 3G network in Hungary, Russia, Serbia and Montenegro. The antecedency is cast aside to the new proficient and eco affectionate solutions, like the wind and solar powered base send in Hungary, and examen of the new genesis radiocommunication broadband in Montenegro.2. Telenor in SerbiaTelenors presence in the Balkan region started at the ascendent of 1990s when the company launched its operations in Hungary in 2002 by operating(a) Pannon7, followed by activities in Montenegro through Promonte8 and finally, Serbia in 2006.Telenor penetrated th e Serbian market through the grease ones palms of the Serbian company Mobi 63, Serbias here and now largest officious operator and this literally represents the largest privatization transaction in the central and eastern Europe in 2006, as inform by the audit company PriceWaterHouseCoopers. Telenor Group outbid two other short listed competitors at the auction (Mobilkom from Austria and Orascom Telecom from Egypt), go a bid of 1.513 million euros. Telenor took over the company on thirty-first of July 2006, upon the extremity of all judicial requirements and the subscribe of the gross gross revenue Agreement. The inherent auction was broadcasted live on the Serbian national television and was attended by the highest state representatives. Mobi 63, formerly cognise as Mobtel, was organize by the politics of Serbia in the month of April of 2006, upon the abrogation of the operators restless license, which occurred ascribable to the amerciable dealings of the compan ys previous owners, who were guess to have interchange the operators license in Kosovo to Mobikos, without requesting permission from the official government activity of Serbia. The giving medication then title that the sale was a bane to the national security.The scholarship of Mobi 63 do by Telenor includes a ten year license for GSM 900/1800 and 3G operation for the company, which is renewable for a successive hitch of ten age upon application. Additionally, the company excessively obtained Mobi 63s lively assets, which include the base of somewhat 2.5 million customers (in the end of 2005).In just deuce-ace months upon its arrival to the Serbian market, Telenor invested nearly 15.3 million euros in the equipment of the highest technology, requirement to meet the requirements of the mean network involution on the district of Serbia. For this purpose, Telenor sign cooperation pledge with Erickson. Additionally, another contract with the Erickson associati on worth 40 million euros for the purpose of network forward motion was write by the end of 2006. The main objective of these investments was to parent the attribute and the capacitor of the exist network, which thus brings additional fibre and services to its users. The actual benefit for the users of the Telenor network is its expand coverage and good quality. start form abut maiden 2007, the company enabled the use of commercial services in Serbia, provided by the 3G expeditious broadband technology, which fit inly provides its users with the conjecture to get easier and high-velocity doorway to the content on the meshwork, such as movies, medicinal drug videos or TV program.2.1. alliance towards the employeesWhen Telenor acquired Mobi 63 in exalted 2006, the company had 926 employees. The impudently institute top precaution reached a strategic close to take over the built-in groundwork of the company, as well as its personnel, intend that there will not be any simplification in the number of employees. In fact, quite the opposer thing occurred in the beside terce years the number of employees bit by bit started growing. In the end of 2007 there had been most gibibyte employees. By the end of 2008, this number grew to 1100, and finally on celestial latitude thirty-first 2009, Telenor had a total of 1207 employees.Having in beware that the field of telecommunications is assailable to ordinary changes, Telenors employees are pass judgment to correct to them, set their own objectives in their segment of work, as well as to take on new responsibilities and pause their new talents. In 2007, 2008 and 2009, the company nonionic a number of trainings, seminars and workshops for its personnel. with these actions, Telenor tends to provide nonstop passe-partout growth and expertise opportunities. most of the most great ones areTrainings for afterlife leaders gratifying trainingsCodes of conduct benevolent alternativ e caution conversation skills trainingsTelenors Code of demeanor is one of the key principles upon which the activities of the company are based. This register includes a set of employee policies that cover honorable and profound practices for nearly every font of the business. It focuses on the personal responsibility and each employee has to conduct business legitimately and ethically. Also, it defines ethical rules of bearing for the companys business partners, as well as users. somatic morals is very important in the company. The principles of collective ethics are relevant to all members of the company, including the members of the managing room and top focus and all other employees, who represent Telenor on any occasions. Furthermore, the company launched the so called get rid of Project, which was further by the television reportage make on one of Telenors subcontractors in Bangladesh, who was an unequivocal example of a company which contributes to dingy work conditions, befoulment of the environment and churl labor. The vagabond focuses on quartet elements health, safety, security and environment, and its main objective is for Telenor to vehemencee to its business partners the grandness of respecting labor and gentle rights laws. Therefore, Telenor follows the activities of its suppliers in the field and mud in continual touch with them.Furthermore, human resource guidance conducts the employee comfort check into on a every year basis in order to get a feed back from the employees about the level of their happiness, as well as the issues that could be modify and changed at bottom the company. In 2009, the canvass was conducted for the deuce-ace attendant year and a total percentage of employees which participated was 96.3%. The sentiment is conducted among all employees in the end of every working year, and concentrates on several important areas of employee pleasure satisfaction with job position and work condi tions, communication and interpersonal relations indoors the company, leadership, gift systems and course opportunities. Results obtained from the survey serve as the foundation for scheme intend for the upcoming years. This point is of particular enormousness in order to include the opinion of the rung in the process of future dodge shaping and decision making, so that everyone can feel that they are a part of it.2.2. birth with clients fall out way of the company tends to combine its external experience and the local potential of the country where it operates. In the first year of its activities in the Serbian market, Telenor introduced a large number of significant innovations and new services important for the subscribers. more or less of the most in advance(p) products and services offered to the Serbian users are parvenue pay telephone rime and new channel of sale Telenor Express. meandering(a) e mail service.The first internet set in Serbia.Cheaper roaming p rices for Telenor users in Hungary and MontenegroTelenor mouth is the channel of direct gross gross revenue to customers, which has long and roaring customs in other markets where the company conducts its activities. The new prepaid add up were introduced in all paper stands in Serbia, but could as well be secured through the Telenor Express channel of sale. more or less twenty tail fin express sales teams are change of location end-to-end Serbia with particular(a)ly intentional sales stands. In this way the company tries to have direct pass with the customers, to be close at hand(predicate) and more unattached to them, as well as to offer new and advanced(a) sales possibilities and good quality services. Additionally, new prepaid rime are offered at a much bring low rate than previously applied, and each package has higher value than the nominal value of the package. Persons, who decide to purchase a more pricey package, get substantially more step down conver sation minutes, as well as discharge text messages, than the ones who purchase a cheaper package. busy e-mail is a service sanctified first of all to those who are business users, with the main purpose to speed their activities when they find themselves outside the office and strike immediate opening to their computers. Furthermore, this service enables its users to admittanceion and handle their e-mails, calendar and phonebook. The service is compatible to the programs utilise on their original computers, and can be use by downloading a special package from the Telenor website.From declination initiative 2006, Telenor users have the calamity to pay lower prices for roaming services in Hungary and Montenegro, thank to Telenor network. At the like time, these prices are the net prices in equation to other vigorous operators in Serbia. On average, with this service, Telenor users in the Montenegro s network Promonte are charged 15% less for their voice calls. Additio nally, debut calls from any destination are lay off of charge for postpaid users in this network. As far as the Hungarian Pannon meandering(a) operator is concerned, prices of extrovert calls are close to 60% lower, calls made to local energetic and fixed telephone numbers are 25% cheaper, including incoming calls. Calls made to other destinations are 40% cheaper. Additionally, Telenor subscribers have the hazard to exchange MMS messages with mass in ten different countries. The first countries and operators which found this variety show of service with Telenor in Serbia are 02 in Germany, Pannon in Hungary, Telenor in Pakistan, Telefonica 02 in Checz Republic, Sonofon in Denmark, cockcrow in Switzerland, virtuoso in Austria, Globul in Bulgaria, Telenor in Norway and DIGI in Malaysia.In June 2008, Telenor candid the first internet cat valium in Belgrade, which at the analogous time represents the first lay of this kind in Serbia. community can have rationalise acces s to the internet and connecting of their portable computers to the internet network is possible either through the wireless connection, or via USB modems, which are located in different places in the park. In the first cardinal months, citizens of Belgrade, as well as other visitors, had the opportunity to test all possibilities of the net network forgive of charge, while enjoying the open air at the same time. instructions for the connection to the network are displayed on visible(a) places in the park and offer naive explanations through several easy steps. In just several months upon the opening of the first internet park in Belgrade, similar sentiment was implement in other Serbian cities Nis, Novi Sad, Kragujevac and Kraljevo. In this way, citizens of these cities have the adventure to check their e-mails or search the internet sites for mixed contents.2.3. somatic responsibility, youth and socially jeopardized categories. nimble communications contribute to the soc ial integration, having in mind the fact that heap can be in touch no matter where they find themselves. However, for a significant number of hoi polloi worldwide, communication services subdued represent a extravagance and are not easy to them. introduction to this type of services, in a way, represents the means to constrict poverty, ignorance and bad health conditions, as well as to enable muckle to improve their sustainment situation. superstar of the main objectives of Telenor is to hand towards creation of value in modern society by crack the orifice of communication services to as many muckle as possible.In 2007, the auditing company Deloit did a thorough abstract of Telenors markets in Thailand, Bangladesh, Malaysia, Pakistan, Ukraine and Serbia which pointed to a very close connection between alert telephony penetration and the increase of the gross domestic product exists. The analysis pointed out to the fact that the increase of 10% in erratic communicati ons could lead to the gross domestic product rise of approximately 1.2%. Furthermore, the study showed that business operations of Telenor have ordained contribution to the upgrading of the productiveness level, economic welfare, avails in health and program lineal activity systems, improvement of conditions in rustic areas and social groups with low incomes. to a fault the focus on its business operations, Telenor also directs its activities towards the responsibility towards the local community in which it operates. An secern to harbour this claim is the fact that Telenor Group is listed in the first position among twenty four leading mobile operators in the world on the Dow Jones Sustainability Index list, which ranks companies according to the criteria of their overall financial, social and bionomic meet on the environment.Upon its arrival to the Serbian market, the top direction of the company straightway started to develop different strategies concerning the ancestor of the work in the field of corporate responsibility. For that purpose, Telenor cognize its own creation in action 2007, and in this way the company go along to invest in the development of Serbias social potentials.The main objective of the floor is to start and nourish different types of projects and to develop efficacious and sustainable solutions which are easy to implement on the grunge of the entire country. This is the encumbrance creation upon which the corporate responsibility of the company is based and which is being implemented world wide. Members of the establishments Managing card were chosen upon the criteria of their expertise in different palm and this enabled for the activities of the groundwork to be guide not only by the companys business plans, but also to adequately answer to the necessities of the Serbian society, its growth and development. Additionally, members of the top and center of attention precaution are without delay involved in the projects of the basis and follow their course. Employees are also invited to participate and to set an example by their involvement, proffer work and soulfulness efforts. absolute majority of the activities and projects which the nates conducts are enjoin towards the vernal population, their education and victor expertise, socially jeopardized categories, as well as the development of ethnical production and art.Telenors prat accomplishes set objectives through respective(a) forms of initiativesCooperation with non governmental sector, public and private institutions in different types of projects.Programs of exchange of experts in the field of science and art, as well as providing opportunities for overlord internships and scholarships.Exchange of information.Establishing the practice of round tables, seminars, conferences and other events which are in any way relate to the activities of Telenor.Organizing of tenders through which different types of trainings and explore are offered. exceptional emphasis is put on the immature genesis and intelligent sight and socially jeopardized categories.2.3.1. Activities of Telenor direct towards immature populationFoundation launches special programs, seminars lectures, classes and offers scholarships to those who are sensed as four-year-old experts in the field which are relevant for Telenors activities.In 2007, Telenor introduced the award prof Ilija Stojanovi in fund of professor Ilija Stojanovic, who was closely connected to the company and participated in its activities from the very beginning of its operations in Serbia. each year the award of 1500 euros is given up to youth students, scientists and researchers for their achievements in the field of telecommunications, in three categories beat out paper / project in the field of telecommunications chosen from the throng for electronics, telecommunications, informatics, automatics and nuclear technique, held on a yearly basis. go aroun d paper / project chosen from the Telflor (yearly conference), held on a yearly basis. stovepipe student of the calibrate School of Electro-technique (course telecommunications).The Foundation was among the first initiators for the alter of ignored areas of Belgrade. Participants of the scat cycle of landscapes Be originative and animate the city were pupils of Belgrade high schools and different artists and the entire project was conducted on ten city locations open cinemas in Vracar9 and Zvezdara10 municipality, summer stage and trailblazer city in Kosutnjak, reason filed of abandoned factory, Zvezdani gaj and other locations. The motion was lasted throughout 2009 and in this period the locations have been cleaned, piebald and grace with art works. There had been approximately pace participants in the fight back and they had the opportunity to get acquaint with the germinal art process. development of the environment sensation was one of the key priorities of the project, which was realized in cooperation with the Belgrade metropolis conference and secretariat for sport and youth. The project became the part of the leading environmental project in Serbia lets wake Serbia up, under the patronage of the Ministry for the milieu Protection. ,In cooperation with the theme television system of Serbia, Telenor coupled the ravel Skola je Skul (School is Cool), which promotes school spirit, representing the most active schools that use imaginative methods